Web Design

Bethlehem Inn
Bethlehem Inn is a non-profit shelter in Bend, Oregon that serves a portion of Central Oregon’s over 2,000 homeless individuals and families. The organization was struggling with several factors of its online presence including relaying to both the community at large and prospective residents about fundraising events, items needed, volunteer opportunities, resident rules and regulations, and of course, accepting donations. West Hills Design improved those issues by creating clear, concise information architecture, strong calls to action and a documentary design style to emphasize the human aspect of the work Bethlehem Inn does.
Sunlight Solar
Sunlight Solar Energy has grown from one to over 50 employees with offices in Oregon, Massachusetts and Connecticut and plans to expand further. The wealth of experience the company brings to the solar industry is vast. Communicating that information to potential customers is the foundation of the SunlightSolar.com website. Due to the demographics of the company’s clientele information architecture was simplified, call to action buttons made more prominent and type more legible. Most importantly, the website design was updated to improve consumer confidence through its appearance and professionalism. This website is scheduled to launch in the fall of 2013.
The Environmental Center
The Environmental Center is a non-profit organization dedicated to promoting sustainability in everyday life throughout Central Oregon. The organization was struggling with a website that was very difficult to update. As a result, this content rich website was falling out-of-date quickly. The navigational structure was also very complicated. We overhauled the site’s navigation to facilitate a better user experience. The Green Spot Sustainable Business Guide has been one of The Environmental Center’s larger programs for years. The organization was looking for a way to bring the guide online while making it more useful to visitors. West Hills Design implemented an online directory featuring regular and enhanced listings as an additional revenue generator, in place of typically low click-through rate banner ads.
Sara Bella Upcycled
Sara Bella* Upcycled is an environmentally-focused craft business that makes purses, totes, messenger bags, and more from fused plastic bags, banners and billboards that would otherwise end up in a landfill. SaraBella.com was in dire need of a redesign to their website to elevate the perception of its product from "craft" to "art." Additionally, a much more robust e-commerce solution was needed to increase online sales. Borrowing design elements from the Sara Bella Upcycled logo, the texture of fused plastic and the photography of Benjamin Edwards, we created a custom designed and developed WordPress website and launched just in time for the 2012 holiday shopping season.



Sara Bella Upcycled
Via Delia is an independent button-maker specializing in both custom branded buttons and political campaign buttons. Having shown great success during the 2008 election, Via Delia was looking to get ahead of the 2012 election cycle with a redesigned website showcasing her offerings and including a simple e-commerce solution that could be easily updated in-house, saving on time and money. The new website is colorful and playful, yet clean, simple and unique. This website has been received with great fanfare and has helped grow our business by leaps and bounds. Slideshow photography by Elise Jones.
Sara Bella Upcycled
Jim Dailing is a custom jewlery designer serving clients from Portland, Oregon and beyond. Working from his new studio in Tumalo, and receiving the bulk of his leads through the internet, a website that focuses on who Jim is as a jewlery designer and the unqiue experience of working with an artist is key to the success of his business. It is critical that the website convey to potential clients that Jim will create a piece of art that reflects who they are, their lifestyles and unique personalities. The website also needed to communicate the process of custom designing jewelry to Jim's many clients who come from all economic backgrounds and ages.
Sara Bella Upcycled
Healing Response Acupuncture and Integrative Medicine is a very busy alternative health care clinic in Bend. Owner Amy Moll was interested in updating her website with a fresh look that would instill confidence in potential patients who may be unfamiliar with acupuncture and perhaps a little uneasy about treatment. She also wanted a website that was not just mobile-friendly, but fully responsive to various mobile devices. We chose calming colors and images to complement the Healing Response logo and organized the site's extensive content in an easy-to-navigate manner that is also SEO friendly.
Sara Bella Upcycled
Kristina Bak is a counseling psychologist who uses therapies such as Chinese Essence QiGong, hypnosis, Reiki, painting and retreats to lead her clients on the path of personal exploration. Kristina needed a website that would help prospective clients understand the services she offers and that compels them to call her for an appointment. She also wanted the design of the site to be flexible and accommodating to future growth and allow the addition of simple e-commerce functionality.



Sara Bella Upcycled
Having spent an entire career as principle consultant and owner of an urban planning consulting firm in Chicago, IL., Mr. Gourguechon was seeking to leverage his considerable expertise in a new consulting career as an expert witness, offering testimony in court on cases involving land use, wind power, human investment planning, and more. The website, targeted primarily at lawyers, needed to convey professionalism and expertise through exciting design.
Sara Bella Upcycled
Bend-La Pine Schools offers an online curriculum intended to complement part- or full-time learning and home schooling. The online program allows students to learn at their own pace and explore varied interests. The school district was seeking to expand the reach of its K-12 online course offerings through a WordPress powered website and revamped brand identity reflecting the district's progressive stance toward technology and it's commitment to students.
Sara Bella Upcycled
Meet Sharon Knorr, dream client and producer extraordinaire. New to the area, Sharon - or Shay as she likes to be called - was looking to establish herself as an in-demand producer with ad agencies in the area and beyond. Shay knew exactly what she wanted in the structure of her website, but needed help with design. After getting to know Shay a bit and visiting her studio it was easy to sense her personal and professional style and translate that into a web design that she loved right off the bat. SharonKnorrProductions.com highlights her vast experience, broad range of skills, personality and director/producer style in a classy, friendly and approachable manner.
Sara Bella Upcycled
Resource Media, a non-profit PR firm, hosted a conference on coal communications in July 2012, where organization leaders and staff from across the country gathered to discuss media strategy and tools to help shape public discourse affecting coal transition decisions and decision-makers. Resource Media was seeking a website that would communicate information about the conference to attendees. Due to the sensitive nature of the content, certain areas of the website needed to be password protected. The design, targeting environmental professionals, is provocative, engaging and professional.



Sara Bella Upcycled
RIDE Cycling Tours is a cycling tours company running tours in Oregon and targeting clients looking for a more challenging, yet supported cycling experience. RIDE was interested in building a website that showcases the scenery and rider experience of the tour routes. Through the website, potential clients have the ability to view the route scenery, book tours online, and contact the tour operators. As with most of our websites, this is a fully responsive site, designed for ideal viewing on all mobile devices.



Graphic Design

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Designing the Source Weekly's annual Dining Guide was such a pleasure. So much possibility all in one package. I was able to weigh in on the editorial content, art direct the photo shoots, and design each page from front to back. The 2008 issue was awarded the Source's very first design award by the Association of Alternative Newsweeklies for Special Section design. Photography by Terry Manier.
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The 2009 Dining Guide cover was a blast for me. I spent hours in various grocery stores looking for produce to fit certain letter forms - the perfect ginger root 'E' and just the right curve in a jalapeño pepper to complete "2009". Photography by Joseph Eastburn.
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The Source's Style issue are all about local fashion. I found local models, shopped local stores for great styles and scouted out interesting nearby locations. Model: Savannah Harris. Photography by Benjamin Edwards
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One of the best things about designing Source Weekly covers is reminiscing about things you love to do - like playing Scrabble. For this cover, I was able to carry the theme over the entire cover, logo and all. Photography by Elise Jones.



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"Backstage Pass" was the theme of the 2009 Local Music issue, featuring local rocker, Anastacia. We met at the old train cars near Les Schwab Amphitheater which serve as the green room for the venue and got this shot. Combined with the backstage pass icon, this cover design contributed to a high pickup rate for the paper. Photography by Elise Jones
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Occasionally the Source Weekly features paintings on its cover. This painting is by artist Gil Bruvel. The piece itself is circular and offered the opportunity to alter the usual design of the cover.
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Arts On! is a monthly publication produced by the Bend Gallery Association highlighting the First Friday Art Walk festivities of it's member galleries. I designed the guide to be aesthetically appealing to art lovers and easy to read as the content changes each month.
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Thirsty is the Source Weekly's guide to happy hour in Central Oregon. It was designed to be a companion piece to two other small pubs that also had a retro feel to them. All typography and art was designed to reflect a similar vibe.



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Based in Seattle, WA, Groundwire provides engagement strategy and technology consulting to help other nonprofit organizations educate and engage people to support thriving communities and a healthy planet. A non-profit itself, Groundwire also focuses on engagement technology innovation, enabling those nonprofits to reach their target audience. I was honored to have the opportunity to design their 2011 annual report. 

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Various logos created for small businesses and schools throughout Central Oregon.
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A startup dog treat company asked me to design a logo and packaging label for their organic dog snacks. The owners, avid mountain bikers, requested a design that would appeal to the outdoor enthusiasts of Central Oregon and their best friends.
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A large part of publishing a successful newspaper is selling advertising. That's what pays the bills. I was tasked with designing attractive and engaging marketing materials for the issues featuring special content. Each issue had an editorial theme that the design would elaborate upon without giving away too much and the marketing materials reflected that theme as well.



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The client for this poster, The Nature of Words, wanted a poster that hinted at the theme of their event, the bookplate, but didn't like the super ornate detail of most bookplates. So this design was created with an eye towards bookish elements while still attracting people to the fundraising event.
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Happy Girls Half Marathon was run for the first time in 2011. I was honored to be asked to design many of the event's collateral: poster, ads, rack cards, and event guide.
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The Bend Snow Expo poster was designed to attract both skiers and snowboarders alike to a first annual exposition. The big draw for this event was a movie premiere and the always popular chance to win Mt. Bachelor lift tickets. The event was a great success.
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Following on the success of the first year, the Bend Snow Expo scheduled a second annual event. Again showing a ski film, this outdoor expo event is a fundraiser for Oregon Adaptive Sports and serves as a rallying cry for the beginning of the winter sports season.



Photography

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Cassondra Schindler, voted Woman of the Year 2010 by the Source Weekly's editorial board, met me in Drake Park for this portrait. Cassondra is well-known locally for her expertise in social media, trend-spotting and community building.
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This photograph was taken to illustrate a story about the resurgence of aprons in the modern kitchen. I scouted out a vintage kitchen for our location, found a classic beauty to model, and a fun and flirty apron to spotlight.
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Most of Bend probably doesn't know Mike Gray personally, but they've very likely seen him riding his scooter. He's the quintessential icon of alternative transportation in Bend, so he made the perfect cover model for the inaugural issue of Scout magazine, the Source Weekly's Guide to Central Oregon. The retro Pepsi sign in the background complemented his scooter in both color and vintage perfectly.
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Dirty Snowflake Apparel is a startup clothing company based out of Bend that has a very promising future. This company designs and manufactures comfortable, functional, affordable clothing with a deconstructed urban appeal. I have the great pleasure of photographing the new line each season.



Yarn Bombing

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Yarn bombing, or knit graffiti, is the action of covering an inanimate object in yarn. It seeks to beautify the environment we live in. In 2009, I gathered a group of my knitting and cycling friends and together we covered a vintage cruiser bike in yarn. Named the "Lantern Rouge", this bike was displayed at the Cyclocross Nationals race course in Bend and was featured in art exhibits and celebrations all weekend long. It currently lives at Gossamer Knitting and is a hot topic of conversation in the store. Our yarn bombing group is called BYOB: Bombing Yarn Over Bend.
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The Lantern Rouge was such a hit at Cyclocross Nationals in 2009, we decided to yarn bomb another bike. This time we auctioned the bike, to benefit Bend's Community Bike Shed. In a great stroke of fortune, the auction winner is the promoter of the 2011-12 Cyclocross Nationals to be held in Madison, Wisconsin. So the story of Candy and Bradley won't end in Bend.
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Yarn Bombing can be pretty addictive. It's fun, creative and a tiny bit naughty. BYOB had some leftover strips of knitting from the Lantern Rouge and temperatures had dipped very low. We decided to wrap the Redsides roundabout art in wooly warmth. Under cover of night, we snuck out with ladders and tied scarves around each fish's neck. The response was great. This yarn bomb was featured on the cover of Scout magazine.
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The bollards in front of Bellatazza have been yearning for something to make them interesting ever since they were installed, so they became our next target. Again, under cover of night, we went out and sewed our knitted pieces onto the bollards. Late night revelers and passersby asked questions and were delighted by what we were doing. However, the yarn bomb didn't last long. The next morning, they were gone.